dc:forum2
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| dc:forum2 [2024/02/22 15:02] – davidwilcox | dc:forum2 [2024/05/12 17:32] (current) – davidwilcox | ||
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| #Citizens Forum March 19 2024 | #Citizens Forum March 19 2024 | ||
| - | The second Citizens Forum was held at The City Wall at Vine Street. [Blog post here](https:// | + | The second |
| - | As I've explained in the blog post, I' | + | As I've explained in the blog post, I used the artificial intelligence transcription app [Notta](https:// |
| + | |||
| + | * [More on Destination City](https:// | ||
| + | * [Previous blog posts on Destination City and Citizens Forums](https:// | ||
| --- | --- | ||
| - | + | ### | |
| - | Below is an uncorrected transcript created from an iPhone audio recording using the [Notta](https:// | + | The meeting was an interview with Paul Martin, an independent consultant hired to review the City of London' |
| - | + | ||
| - | ###Summary\\ | + | |
| - | The meeting was an interview with Paul Martin, an independent consultant hired to review the City of London' | + | |
| . | . | ||
| ###Q&A | ###Q&A | ||
| Q: What is Destination City? | Q: What is Destination City? | ||
| - | A: A program launched by the City of London Corporation about a year ago to aid economic recovery from the pandemic, with a focus so far on major events and a promotional website. | + | A: A program launched by the City of London Corporation about 2 years ago to aid economic recovery, footfall and spend from the pandemic, with a focus so far on major events and a promotional website. |
| - | Q: What were the major events and website? | + | Q: What were the major events and website?\\ |
| - | A: The Golden Key event in early 2022 and Bartholomew Fair in 2022-2023 were major Destination City events. The website is cityoflondon.gov.uk. | + | A: The Golden Key event in early 2022 and Bartholomew Fair in September |
| - | Q: Why is a review being done of Destination City? | + | Q: Why is a review being done of Destination City?\\ |
| - | A: To get input on what the future strategy and priorities should be. | + | A: The business case has changed. Things have moved on significantly since 2022. We need to get input on what the future strategy and priorities should be. |
| Q: What are some potential priorities discussed? | Q: What are some potential priorities discussed? | ||
| - | A: Focusing on cultural/ | + | A: Focusing on cultural/ |
| ###Action Items | ###Action Items | ||
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| * Reflect resident input in review report | * Reflect resident input in review report | ||
| * Continue conversation with residents at reception upstairs | * Continue conversation with residents at reception upstairs | ||
| + | |||
| + | --- | ||
| ### | ### | ||
| - | You can hear from my accent, I'm a Londoner. I was born in the East End of London. I'm ashamed to say this is the first time I've ever been in this building. And in a way, you know, that's kind of the sense of some of what I want to talk about, which is how we can in the City of London, how we can extend the knowledge and awareness of the fantastic incomparable assets of the City of London to people who live and work here and to people from further afield. | + | You can hear from my accent, I'm a Londoner. I was born in the East End of London. I'm ashamed to say this is the first time I've ever been in this building. And in a way, you know, that's kind of the sense of some of what I want to talk about, which is how we can in the City of London, how we can extend the knowledge and awareness of the fantastic, incomparable assets of the City of London to people who live and work here and to people from further afield. |
| - | + | ||
| - | But let me say a few words, first of all, about... What Destination City is, because probably some of you have, I know some people in this room and I've met and talked to some people in this room, but others not, so I think I should just make sure that we've all got kind of a reasonable base of knowledge as to what we're talking about when we talk about destination city. | + | |
| - | + | ||
| - | So I'll say something about what Destination City is, how it was first launched, and then I'll go on to say something about the Corporations decisions have an independent view of Destination City. While you ask me, I'm not a member of staff of the Corporation, | + | |
| - | + | ||
| - | I'll pass it over to the decision makers in the City of London. So I'll say something about that, and I'll talk just a little bit, I'm conscious that people are standing and maybe you'd rather continue the conversation upstairs afterwards. | + | |
| - | + | ||
| - | But I'll say it in a bit about some of the... sort of choices that the Corporation has got, some of the things I'll be thinking about in the work that I'm doing. And the reason that you're here this evening, and we're really grateful to you for coming out on a Monday evening in February to listen to this, the reason that we're so keen to have this conversation is partly because the City Corporation wants to hear the views of as many residents as possible about what your experience has been in the fascinating city, but most importantly, | + | |
| - | + | ||
| - | And I think also that what I detect from the City of London is that the Corporation is really keen to be engaging with residents. And what I hear is that the feeling is that they haven' | + | |
| - | + | ||
| - | So that's the reason that I've been asked to come along here, and hopefully that's a pattern of working, a way of working that will be embraced in the future. So let me start next week. Destination City. | + | |
| - | + | ||
| - | It was launched, the Destination City was launched about a year ago in the context of the recovery from the pandemic. And it involved it to use the impact pattern that the lockdowns, the various lockdowns, had transformed the Square Mile from what it had been up until February, March 2020, to something, you know, very different that it had become, in many ways, a ghost town during the lockdowns. | + | |
| - | + | ||
| - | And the Corporation knew that it was going to take an enormous effort. to get that footfall back in Square Mile, to get workers back, and to get the spending and the economic biomass that the Square Mile is actually based on. | + | |
| - | + | ||
| - | So Destination City, I think, was at the Corporation' | + | |
| - | + | ||
| - | So that was the ambition. It was a big question to recover from the lockdowns and the pandemic. Potentially, | + | |
| - | + | ||
| - | Some of them are very noticeable about all the time before. So, there was, in fact, nothing exactly before. There' | + | |
| - | + | ||
| - | So, what was the result so far? What did the corporation do in Destination City? Well, they created a Destination City team, which is based in the Yorn Hall. They signed a bargain to Destination City so that things would happen, activities, and a programme could be developed. | + | |
| - | + | ||
| - | And I think that really, in the last two years, there' | + | |
| - | + | ||
| - | So, I'm guessing that some of you are aware of that, or maybe even went over the Golden Key events. And then, in the following year, they organised an event called Bartholomew Fair last year in the 2010 -2023. | + | |
| - | + | ||
| - | And Bartholomew Fair, of course, was utilising the historic tent of Bartholomew Fair and then repurposing it in a different way for events around the square mile. So, that was one set of interventions around major events intended to highlight and profile the whole of the city's bottom -up. | + | |
| - | + | ||
| - | And the second intervention is a website, which is aimed at visitors in London, nationally, and is actually promoting the square mile as a visitor destination. I found, actually, some inconsistent level of awareness. | + | |
| - | + | ||
| - | I noticed actually it's on your card, the website address, so if you look at the reverse of that nice postcard, I think yes, there it is, thank you very much. So you can see the website address there is thecityofldn.com, | + | |
| - | + | ||
| - | So I guess the fact that I'm the RT, so to review what the Destination City is about, what it should be doing in the future, is a signal that they' | + | |
| - | + | ||
| - | One of the last three years, there have been some different responses, you'll get to everything. So some people might answer, other people do, so they' | + | |
| - | + | ||
| - | What should the Corporation of London focus on? And what I'm finding in my work so far is that, you know, almost everybody who I've talked to has now had in excess of 160 meetings with people, including in this group. | + | |
| - | + | ||
| - | So this is with residents, with elected members, of course, and officials, with business people in the Square Mile, with cultural organisations, | + | |
| - | + | ||
| - | That's very well done. So the integration is very well done. Where people tend to have different views and really tend to hear what your input is, you know, what can you see? See the whole purpose of the evening, so hear your perspective on this. | + | |
| - | Where people differ is what that means in practice. So what should the city of London with limited resources, what should it be doing, how should the programme evolve | + | But let me say a few words, first of all, about what Destination City is, because probably some of you have, I know some people in this room and I've met and talked |
| - | What does it need to do in practice? And if I give you a few examples | + | So I'll say something about what Destination City is, how it was first launched, and then I'll go on to say something about why the Corporation has decided to hold an independent review of Destination City. I'm not a member of staff of the Corporation, I've been hired to do a specific piece of work, this review, and when I've done that then and I will hand this over to the Corporation . |
| + | I'll pass it over to the decision makers in the City of London at committee meetings on 18th March. I’ll keep my remarks fairly brief as I'm conscious | ||
| - | is to concentrate on culture and heritage. So we know, and you know better than anyone, that this historic city of London has the most amazing resources and actions about the history | + | For now, I'll outline some of the choices that the Corporation can make, some of the things I'll be thinking about in the work that I'm doing. And the reason that you're here this evening, and we're really grateful to you for coming out on a Monday evening in February to listen to this, the reason |
| - | And the city of London, the back of that, is the only global financial centre with a history | + | And I want to emphasise that the City of London |
| + | So that's the reason that I've been asked to come along here, and hopefully that' | ||
| - | From a financial point of view, the city of London might say what our histories are. They might be Singapore, or it might be Wall Street, or other places, but nowhere has this. And it is our name, because | + | Destination City was launched about 2 years ago in the context |
| + | And the Corporation knew that it was going to take an enormous effort. to get that footfall back in Square Mile, to get workers back, and to get the spending and the economic critical mass that the Square Mile is actually based on and thrives on. | ||
| - | There are numerous extraordinary cultural | + | So Destination City was the Corporation' |
| - | So one area, one way which the city of London could perceive would be the same crucial thing is to make sure that we maximize on these fantastic heritage and cultural assets | + | So that was the ambition. It was a big ambition - to recover from the lockdowns and the pandemic, but not only recover |
| - | It reports both to the Policy and Resources Committee and also to the Culture and Heritage Committee and in the device chair of the Museum. I notice the fact that the Museum is here with us to see. | + | So, what was the result so far? What did the corporation do in Destination City? Well, they created a Destination City team, which is based in the Guildhall. They assigned a budget to Destination City so that things would happen, activities, and a programme could be developed. |
| - | So the fact that the disorder of a resort to the Museum | + | And in the last two years, there' |
| + | So, I'm guessing that many of you are aware of the Golden Key or maybe you participated in the event. And then, in the following year, in September 2023, Destination City organised | ||
| - | A second would be, you know, what I've broadly described as the public realm. And I don't know if that would be a job or a benefit or whether it would be, everybody knows what I'm talking about. But the public realm essentially | + | Bartholomew Fair was, of course, utilising |
| + | And the second intervention | ||
| - | It's outside of the buildings, it' | + | You’ll find the Destination City website address on the postcards you have all been given.. You can see the website address there is thecityofldn.com, and if you look at it you’ll see that its a website specifically promoting attractions in the square mile. |
| + | That’s the Destination | ||
| - | The third possibility might be, this isn't an exhaustive piece, | + | This is what I want to hear from you. I’ve had in excess of 160 meetings with people so far, including in fact quite a number here today, and every one has been helpful in providing reaction |
| - | So, you know, there might be a sense in saying, we want to focus our effort on making sure that these in -gen, specifically lovely, paths, that they' | + | These meetings have been with residents, with elected members, of course, and officials, with business people |
| - | I have no idea where this was here. I hear that constantly, so, you know, this is the third area, should we be thinking | + | So the ambition is very well supported.. Where people tend to have different views is on the specific interventions and changes |
| - | A fourth might be around days in a week. Now, just bear with me for a moment. The data that seems to be coming from us, if we look at the visitor numbers and the spend, now, in 2024, relative to 2019, the spend in city has recovered. | + | Given finite resources, what should the city of London |
| - | That's great news. So, over a period of time and by now, the spend levels are up and indeed, it seems, where we're going in 2019, very important. The visitor numbers are still not actually back to 2019 levels, so there are fewer, there' | + | Let’s start there, as one dimension of Destination City - culture and heritage. So we know, and you know better than anyone, that this historic city of London has the most amazing resources |
| - | Let's not go into it right now than there was in 2019. But more importantly, | + | The city of London is the only global financial centre with a history and a heritage |
| - | And it is, by the fact that on a Thursday evening, a lot of the hospital settings freeze really busy because, you know, that's the, if I can use the phrase, end of the working week or the very easy end of the working week in town. | + | From a financial and professional services perspective, the city of London has competitors like Singapore, or Wall Street, or other places, but nowhere has this depth of history, heritage and culture. |
| - | And Friday | + | And this is just one! There are numerous extraordinary cultural and heritage attractions |
| - | So what can we do about it? You can take a different view on this. You can say, well, this is just kind of a rule that' | + | Destination City reports both to the Policy and Resources Committee and also to the Culture, Heritage & Libraries Committee and in fact the deputy chair of that committee is here with us this evening. So that' |
| - | Alternatively, | + | A second would be what I might term the public realm - the public realm being essentially about the external environment |
| - | The possibility or risk is that businesses say, we don't have a football anymore, it' | + | It's outside of the buildings, it' |
| - | That' | + | A third possible area to explore is marketing and promotion. I hear a lot of the time that people don’t know what’s going on, where the hidden treasures of the City are, it’s often said that the City needs to improve in the telling of its story. How could we do that better? |
| - | visit to numbers particularly | + | A fourth possibility might be around a temporal focus on particular days of the week. The data is telling us, when we look at the visitor numbers and the spend, now, in 2024, relative |
| - | So hopefully it won't be mayor again. So for an experimental period the travel is offbeat. So with the imagination | + | That's great news. The spend levels are up and indeed, it seems, where we've now exceeded 2019 levels – that’s very important. The visitor numbers however are still not actually back to 2019 levels, so there' |
| - | And I think it's an important initiative because it just says to the rest of us, you know, maybe we need to be thinking about priorities | + | At the same time, the distribution |
| - | You know, places and visitors wherever | + | And Thursday evenings are especially busy in food and beverage industries, it’s kind of the new end of the week for many city workers who work from home on Fridays. |
| - | The final thing I think we need to be thinking about is how the corporation of London works in March and with others. So it's a very sophisticated and quite complex ecosystem that the corporation works in here. | + | And Friday is much quieter. |
| - | Where you've got, you know, these, I would say a ton of house workers, you've got residents, businesses to work with, cultural organisations and entities. | + | So what can we do about it? You can take different views on this. You could say, well, this is just kind of a new way of working, there’s nothing we can do about it, we should just accept it and live with it. |
| - | So this sort of sense of, I think two years ago, the keenness by the City of London was to get going and do something, let's put on some events, let's just do something, let's not spend too much time on strategy. | + | Alternatively, you could say it is important because the possibility is that businesses, particularly in the hospitality industry will start closing Friday, maybe already happening. Rather like weekends where historically many shops and businesses are closed in the city because there’s no-one around. |
| - | Let's get on with it. But it is important, | + | The possibility or risk is that businesses start to shut on Fridays as well. I don' |
| - | People who, you know, whether they're running far enough or the Museum of the International League is in their own right. So, you know, how can we work with them and everybody else to maximize their passion and the opportunities in front of us, as well as having our answer back for money. | + | And I think it's an important initiative |
| - | So that's what I'm looking for. I'm going to just pause in a couple of minutes | + | The final thing I think we need to be thinking about is how the Corporation of London works in partnership with others – you have a very sophisticated and quite complex ecosystem that the corporation here, and if we get the partnership piece right we could achieve so much more. |
| - | And then when you're understanding it, please get upstairs and relax after that, and ask why. When you continue the conversation up there, my timetable is I'm working to a report going to both of the committees that I mentioned, the Policy and Resources Committee, the Cultural | + | I’m thinking |
| - | So plans that my report will be written and submitted at that point. My responsibility, | + | I'm going to pause in a couple of minutes |
| - | That's my intention. | + | And maybe after initial reactions and questions, we can move upstairs and have some food and wine and continue the conversation up there. As I said, my timetable is a report going to both of the committees |
| - | What is the one issue that poor market should include | + | My responsibility, |
| - | And that could be anything that I've already described, it could be drawn from the remarks away so far, or indeed it could be something else that you think is important | + | Finally, if you think of something you would like to submit after this meeting, please do email me at paul.martin@cityoflondon.gov.uk. Thank you again for giving up your time this evening |
| - | I'm very keen to be a good friend. It's the best thing that you need to do in this article, and do you want to do that? Yes. | ||
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